About us
The Daily Dress is the ultimate solution for busy women—women with never-ending to-do lists and mornings that always seem too short. When time for self-care is hard to come by, every minute matters. That’s why with The Daily Dress, you don’t have to waste precious time figuring out what to wear. It’s the perfect balance of style and comfort, so you can start your day feeling put-together without sacrificing ease. With The Daily Dress, your morning just got a whole lot smoother.
Looking and feeling your best should be easy.
With The Daily Dress, it finally is.
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Our Founder’s Story
With a background that spans high fashion and mental health psychotherapy, Alexa brings a fresh, holistic perspective to everything she does. After college, she jumped into the world of PR in New York City, working with iconic brands like David Yurman and Hermès. It was here that she discovered her knack for fashion styling and trend spotting. But after a few years in the fashion world, Alexa realized she wanted a career that let her connect more deeply with people. So, she transitioned into a career in psychotherapy, specializing in one-on-one talk therapy for adults.
These two distinct careers led Alexa to a pivotal realization after having her first child: there was a major gap in her wardrobe that needed filling. The early postpartum months were tough—her closet felt like a constant reminder of things she couldn’t wear. Outfits were either dry clean only, required a strapless bra, or were just too fussy with zippers and buttons. And, with only minutes to get ready each morning, she found herself reaching for sweatpants day after day. Over time, this started to take a toll on her self-esteem. She missed feeling chic, confident, and put-together.
Her background in psychotherapy confirmed that feeling good about what we wear plays a huge role in our mental well-being. There’s even a term for it: Dopamine Dressing. It’s a concept tied to Behavioral Activation, a therapy approach that encourages positive actions to boost mood. Alexa knew that getting dressed didn’t just have to be about comfort—it could be about feeling great, too.
What Alexa wanted was simple: a sophisticated dress with a flattering silhouette, built-in bra, pockets, no zipper, and machine washable. But after searching everywhere, she couldn’t find anything that fit the bill. Everything was either too athletic, too frilly, or just not practical enough for her busy life. So, she took matters into her own hands and set out to create the dress she’d been dreaming of.
After much thought, care, and attention to detail, Alexa is thrilled to finally share The Daily Dress with you. It’s everything she wanted—stylish, functional, and made to help you feel like the best version of yourself, every day.
Alexa lives in Austin, Texas with her husband, son and cat.
Sustainability
The apparel industry has rightfully received heavy criticism for its negative impact on the environment. Fashion and apparel are some of the largest sources of waste, and at The Daily Dress, we don’t want to contribute to that problem. We have carefully selected fabric manufacturers and production facilities that align with our values. The Daily Dress bodice fabric is composed of 79% recycled polyester. The skirt fabric is sourced from a mill in Italy that was awarded the Oeko-Tex Standard 100 certification and uses 100% renewable energy to create their beautiful fabrics.
The Daily Dress is manufactured in Brooklyn, New York. We are proud to support American manufacturing that provides employees with a healthy working environment and livable wage.
Finally, the best thing we can do to limit textile waste as individuals is to wear our clothes more often. This ethos is inherent to The Daily Dress, as the dress is designed to be the hardest working garment in your closet. With timeless design and exceptional quality, The Daily Dress will stand the test of time in both style and durability. We hope it brings you joy and comfort for years to come.
